Category: Content Marketing

Email-marketing-versus-social-media-the-infographic 1

Email marketing versus social media once more

According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing....

2015-content-marketing-predictions 0

60 Content Marketing Predictions for 2015

For the seventh consecutive year, I’m proud to announce our annual eBook of content marketing predictions (you can also view our forecasts for 2009, 2010, 2011, 2012, 2013 and 2014). Special thanks to our friends at Marketo for...

Measuring The ROI Of Your Content Marketing 0

Measuring The ROI Of Your Content Marketing

  In the first part of the content marketing series, we discussed process–and the importance of setting goals for a content marketing strategy. In the second part, we discussed how to audit a content...