4 Essential Pieces of an Awesome Content-Marketing Strategy

 

http://venturebeat.com/2014/11/05/content-in-crisis-content-marketing-vs-sales-enablement/

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4 Essential Pieces of an Awesome Content-Marketing Strategy It wasn’t that long ago when marketing simply meant radio, TV and print ads to promote awareness of your business. Within the last 10 years marketing has been drastically changed with the widespread use of personal computers, the Internet and smartphones.

What is content marketing? You know that you need great, well-written content that’s valuable to your clients. However, it’s no longer enough to just have great, valuable content. You content also needs to be sharable. That’s what content marketing essentially means: exceptionally executed, valuable and sharable content.

Here are four essential pieces of a content-marketing strategy:

1. Ebooks
2. Infographics
3. Video
4.White papers

1. Ebooks

Great ebooks are well written and laid out professionally by a designer. They should be both beautiful to look at and packed with great information. If you don’t have the budget for a designer and professional writer, you should still create something visually appealing in a program such as PowerPoint or Keynote that you can convert into a PDF for downloading. It should have a catchy title with a clear call to action and include chapters and page numbers for easy organization.

2. Infographics

You see them and read them, but have you thought about creating your own? Infographics are data that’s presented in a visually interesting and relevant way. It should relate to your industry and help your clients to digest complex or robust data. Here are a few important factors you’ll need for the possibility that your infographic will go viral.

3. Videos

You may be surprised by how many entrepreneurs still are not effectively utilizing video as part of their content marketing and conversion strategy. Video can be a great addition to your website and newsletter, so don’t leave your video just to YouTube. While you can do video on a budget yourself, if you’re going to go the bootstrapping route, here are three things you need to make your video look the best.

4. Whitepapers

As opposed to ebooks, which provide your expertise on a particular topic, white papers are well-sourced, broad-spectrum research papers that you present to your community. White papers should be about industry trends or a market position based on a vastly researched and expert set of data-points that support your conclusions.

Via entrepreneur.com

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