B2B Content Marketing Trends for 2015

Via business2community.com MarketingProfs and the Content Marketing Institute have come together once more to conduct the 5th annual industry-wide survey of B2B content marketing. Comprised of 1,820 North American B2B marketers, these results present benchmarks, budgets, insights and trends for 2015.
Here are a few of the key takeaways from the report

The study revealed that content marketers are creating more content than ever but are still struggling to track ROI, especially when they don’t document their strategy; see the full report for further details.

But for some quick highlights from the report, we’ve put together this infographic to help you digest the 40 page report at a glance.

http://www.business2community.com/infographics/b2b-content-marketing-trends-2015-infographic-01037942 This infographic was originally published by Francois Mathieu and Quentin Zancanaro on the Uberflip blog.

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