Remember 3 Rs of Content Marketing – Revive your content for a good, long shelf life.
What are the 3 R’s of content marketing – Revive your content for a good, long shelf life. So, in order to get the most out of your content marketing efforts, keep the 3R’s in mind:
Reorganize: Pumping out solo pieces of content can be exhausting. Take a look at the content assets you already have, and those that you plan to create and ask yourself, “How can I reorganize this information?” Reorganization can mean creating an infographic from an ebook, a cheat sheet from a guide, you get the idea. But the essence of reorganize is to give your audience different ways to consume your content and to work smarter, not harder.
Rewrite: Inevitably you will create content that goes a bit stale – it could be the design, or some of the predictions, statistics, or technology moved on. One way to fix this is to rewrite your content. Before you begin, look at a piece of content with a critical eye to make sure it is worth investing more time to rewrite.
Retire: Even with an eye towards extending the life of your content, even good content does not last forever. Content that is past its “expiration date” can be brand damaging, and effectively undo the good work your content did in the first place. Via blog.marketo.com