6 Affordable Conversation Rate Optimization Tools To Try
Via thenextweb.com Conversion rate optimization (CRO) has remained a hot topic over the last few years, and more companies are starting to allocate larger proportions of their budget to optimize their websites for existing users rather than focusing solely on customer acquisition.
The following tools are designed to either aid the CRO process or help to deliver insight into the performance of your website.
Optimizely is an A/B testing tool (amongst many other things) that allows you to quickly and easily perform experiments on content and pages of your website.
The more expensive Optimizely packages also allow you to perform more advanced experiments – such as multi-variate testing, geo-targeting and more advanced user segmenting and a number of others.
2. Decibel Insight
Decibel Insight is a suite of extremely useful tools that provides a lot of insight around the people who are visiting your website, what they’re doing and how they’re responding to your content.
Decibel Insight includes a heat-mapping tool (view heatmaps based on various types of interaction on any page of your website), user videos (watch the user’s session via a video), IP lookup (provides data on companies that visited your website and the content consumed) as well as a number of others.
3. Who Is Visiting
So, Whoisvisiting.com isn’t a conventional CRO tool, as it provides data on the companies using your website, via IP lookup. Although it’s not directly seen as a CRO tool, it does allow you to look at what specific users did on the site/how they navigated – which provides a lot of insight.
This data is really useful if you’re doing CRO for a B2B website, as you can see how different sized companies respond to different messaging, silo data from users that meet your ‘qualified leads’ criteria and much more.
4. Crazy Egg
Crazy Egg is another heat-mapping tool, allowing you to see where users are clicking, hovering the mouse and scrolling.
Crazy egg offers a number of different types of heatmaps, including confetti map, scroll map, overlay and the conventional heatmap. Crazy Egg allows you to track any page of your website and you can even use different domains (which is especially useful if you’re looking to test a new site design – as you could essentially send paid traffic to another domain).
It’s quick to setup and easy to use and it’s very cost effective if you’re solely looking for a heat-mapping solution (in comparison to Decibel Insight), with plans starting from just $9 per month (up to 10,000 visits).
5. Google Analytics
Obviously, Google Analytics is a vast tool and there are thousands of data points that can help you to ‘understand your customers,’ so I decided not to elaborate too much on this tool.
6. Five Seconds Test
Five Second Test aims to provide guidance on the first impression that your landing pages provide.
You simply upload the design of your page(s) and provide a question for the tester to answer – the tester is given five seconds to look at the page and they provide you with the answer.
It seems simple, but this is a good way of getting insight, as users often act on their first impression of a page and how accessible the information they’re looking for is.
There are many conversion optimization tools available in the market. It’s difficult to tell which one is really your need. The best way is to try out their trials or 30 days money back guarantee. Most of these tools do have this promises.