How to get your first 1,000 followers on LinkedIn
There are a couple unique ways to look at the climb to 1,000 followers on LinkedIn. Are you seeking followers for your personal profile or for your company page? The advice below touches on each.
Step one: Fill out your profile completely
LinkedIn places great value in its users filling out their profiles completely. Your profile likely has a Profile Strength icon that shows you how thoroughly you’ve filled in your information.
The more information you add, the more likely it is that someone may find you. Fill out as much as you’re comfortable with, and be sure to take advantage of LinkedIn’s new cover photos and rich media options for your profile.
For instance, you could add a relevant industry image as your cover photo and place portfolio images and links into your profile.
Same goes for businesses. The profile options are a bit more limited, but you can still add cover photo and profile picture, URL, about information, and the specialties with which you’re involved.
Step two: Share a link to your profile via other networks and via email
Step three: Place a LinkedIn button on your website
LinkedIn offers three options for creating a Follow button to place on your website.
Step four: Invite your coworkers to join LinkedIn and fill out their profile
This tip comes in handy for company pages on LinkedIn. When employees add you as their current employer on LinkedIn, your logo appears on their profile and it links directly to your LinkedIn company page.
Step five: Send an original connection request, and accept requests from everyone
Chris Lee shared an interesting strategy about how he handles the giving and receiving of LinkedIn requests.
Be indiscriminate about accepting connection requests. I accept all requests – they could potentially endorse you for multiple skills, share your profile to their network, and expand your reach. You should aim to have 500+ connections on your profile.
When sending out connection requests, try to modify the default message to something more personalized to increase the chances of your request being accepted. You can include your LinkedIn profile URL in your signature, “Connect with me.”
Here’s an example of a request he might send.
- Fill out your profile completely
- Share a link to your profile
- Add a LinkedIn button to your website
- Get your coworkers involved
- Accept all requests, and customize the requests you send